5 Crucial Features Every Company’s Website Should Include


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You should already know how vital it is for your business to have a website. Companies with no web presence will have a much harder time attracting new customers and generating profit. Your website is essential for marketing and promotional purposes. If you don’t have one already, you should get one designed now.

But what exactly should be included on your business website? You can get creative with this, but there are certain things every company site should include. These items will help you make sales and promote yourself.

“What We Do”

The most important thing your website should include is information on what you provide to clients. You should make this clear on your homepage- you want to attract as many buyers as possible. Explain the products or services you offer and how you can help people or companies.

You should also go more in-depth. Many businesses include a page of case studies with details of individuals or businesses they’ve helped in the past. If you’re selling products, include more information on your items and promote them well. All of this can help you generate profit.

Contact Details

Customers like to know that they’ll be able to contact you if they buy from you. Business websites with no contact information listed look sketchy and unreliable. Many company sites include contact details at the bottom. Some have a separate contact page. Either way, make sure you list your details.

You should always list your business address. It shows clientele that you’re an official company and not trying to scam them. Home businesses might not want to include their house address. That’s why these kinds of businesses often use virtual addresses. You may want to read more about registering an external office address.

Include your email address and phone number too. It allows clients to contact you with any queries easily.

A Blog

A blog can help your business in many ways. You can use it to create content which will attract more visitors. People who come to read your blogs might end up becoming customers.

Companies often use their blogs to post interesting content. Tutorials and top ten lists can help you market your products or services. You can also use your blog to post news about your business.

There’s a lot of web software which makes it easy to implement a blog on your site. Click here to learn about some of the best blogging platforms.

Social Media Links

Your social media channels should be used to promote your website. You should also use your site to gain more followers on social networks. That way, you can build your audiences on both platforms and gain more customers.

Nearly all sites nowadays include social media links, often in the corner of the page. You might want to use social media widgets, or even live Twitter or Facebook feeds in your sidebar. You should learn more about integrating social media with your website- it can help your business a lot.

A Way To Buy

The best way to start making more sales is by allowing people to buy directly from your site. It makes the transaction process easy, enticing more people to go ahead and buy.

Look into ecommerce software. These platforms can often be used to sell both products and services. You could also link to your Amazon or eBay pages if that’s where you prefer to sell. Whichever way, make sure you’re using your site to generate sales.

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SWE Staff

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