Most of today’s businesses operate primarily in the digital sphere. File cabinets have been replaced by cloud storage, and the Rolodex is long gone in favor of smartphones. However, the business card is timeless. Regardless of how much technology infiltrates the world of business, there is little doubt that the business card will remain a staple. Here are five reasons why the business card is not going anywhere anytime soon.
- Business Cards Serve as a Reminder
A business card is a tangible object that doesn’t disappear over time. It happens to everyone – you receive an email or social media request, delay answering, and then weeks later it is completely out of sight and out of mind. Business cards are a powerful way to reduce the odds of being forgotten and becoming a missed connection. When someone puts your business card in their wallet, they are going to be reminded of your brand every time they pull out their credit card, increasing your chances of receiving that call or email down the road.
- Business Cards Let You Flaunt Your Brand
Passionately describing your company can only get you so far. A business card is your opportunity to provide a clear, immediately visible example of what makes your brand unique. While there is certainly something to be said for the classic, understated white business card design, many of today’s progressive companies are taking the business card concept to new levels. If you are particularly creative, you may even be able to make a business card that people want to share and pass on, which is essentially a free marketing campaign.
- Business Cards Are Conversation Starters
Asking someone to connect on social media doesn’t have the same natural, socially acceptable feel as handing someone a business card. Asking to become part of someone’s digital social life can be intrusive and assuming. A business card is a simple way to let someone know that you are interested in pursuing a business relationship on their terms. If you want to approach a potential business partner, a handshake and a business card are the classics that never go out of style.
- Business Cards Solidify Legitimacy
Anyone can say they have a business idea, company, or brand. Once you hand someone your business card, it becomes real. While it is true that anyone can print a business card, there simply isn’t any motivation to do so, which is why business cards hold a high esteem. Plenty of people will not give you the time of day unless there is some sort of proof of your legitimacy, and a business card is just that. It is your ID that shows that you are not messing around.
- Business Cards Make Connections
Even if you link up with someone on social media, that is only one single way to get in touch with you. Your business card states your name, number, email address, social media profiles, brick-and-mortar location, and so on. One small card gives the receiver a myriad of different ways to contact you. When someone wants to use your company’s service or buy a product, you don’t want them fumbling to remember your name and locate your profile. You want them to have a concise way to contact you immediately.
Invest In Yourself
The great thing about business cards is that they provide so many benefits, yet that cost so little. Few other advertising and marketing tools can be had for so little effort and money. These days, you can even order your business card online and have it shipped right to your front door. Simply go to a reputable printing service like Color FX, and follow the easy instructions. Don’t let modern technology get in the way of person-to-person business.