Author Archives: Andrew Walsh

I'm Andrew Walsh, a web entrepreneur, author and academic librarian. Check out my book Savvy for the Social Web, or learn more about me my personal homepage. If you're interested, please follow me on Twitter and Google+

Website “Hits”: a Useless Way to Measure Traffic

When you’re working to promote a website, you might hear about how many “hits” the big name bloggers get. And you’ll no doubt be trying to come up with ways to increase your own number of “hits.” But in reality, hits isn’t a metric you should ever give serious thought to. It’s a holdover from…

Your New Year’s Social Media Resolutions

We’re now only a few days from 2014, and many of us have undoubtedly committed to some of the usual New Year’s Resolutions: exercising more, eating less, quitting a personal habit and the like. But have you dedicated yourself to something that will improve your business, not just yourself? I’m talking, of course, about your…

Tumblr: The Best Social Network You Don’t Use

Today, WordPress dominates the blogging world while Twitter has a firm grip on microblogging. Meanwhile, Facebook and Google+ are battling for the massive social networking market. But alongside these major players, there is one platform that uniquely combines all three different domains. I’m talking about Tumblr, a service that deserves more attention than it gets. Tumblr allows users…

A Few Simple Benefits of Using An RSS Feed

If you spend much time online, it’s likely you’re aware of RSS feeds as a method of keeping up with blogs and websites. But what exactly is this technology? And, more importantly, how can it benefit you as both a consumer and a publisher of content? Brief Introduction to RSS RSS dates back to the…

Facebook Provides Help to Small Businesses

Millions of people around the globe already use Facebook to connect with their family and friends, but now the social networking giant is focusing on another demographic: small businesses. The “Facebook for Business” section of the website serves as a comprehensive training resource, offering tools to help small businesses optimize their presence on Facebook, engage…

What Is Google Analytics Direct Traffic And Where Does It Really Come From?

One of the core benefits of Google Analytics is its ability to show you where your website visitors are coming from. How many are arriving from Google? What about from links on Facebook or another online community? These are vital questions that any webmaster needs to be able to answer. Within Analytics, the total number…

What’s the Difference Between Organic, Viral and Engaged for Facebook pages?

If you’re an administrator of a Facebook page, you’ve likely encountered two different types of views to your posts in your insights data: organic and viral. How does Facebook define these terms and which should you be shooting for on your page? As explained by the Facebook help center, the organic reach means “the number…

Why You Should be Careful Before Installing that WordPress Plugin

Plugins are small pieces of software that allow WordPress to do new things. Since the WordPress core is by design very lean, these third-party tools are required for bloggers to accomplish a variety of popular tasks. We often see blog posts that talk about the best WordPress plugins that you need to be using, and…

Famous Pro Sports Teams That Don’t Own Their Team Domain Name

We all know how crucial a good domain name is for a business. You want it to be memorable, straight to the point and easy for visitors to type. In just about all situations, a large business is expected to own the regular .com domain name for its brand, and some even snap up all…

How Can You Easily Monitor and Manage Your New Twitter Followers?

When you’re representing your brand or business on social media, making strong connections is crucial. On Twitter especially, you need to be able to monitor your list of new followers. Some like to send out a “thanks for following” welcome message (either manually or automated) to start building a relationship while others just want to…