Author Archives: Courtney Gordner

Courtney Gordner is a blogger/journalist with a passion for writing and the latest trends online. You can read more from her on her own blog or connect with her on Google+.

Best Instagram Filters for ‘Boring’ Industries

 Instagram filters can make your company’s snapshots look more professional and certainly not boring. However, if your line of work is considered “boring” by some people, you may be wondering if it’s worthwhile to use Instagram at all. The site is a sure bet for those who work in the travel or animal industries, as…

How Often Should You Change Your Timeline Cover?

As a business marketer, you understand the importance of using social media networks and their tools to your advantage. Sometimes it takes a little creativity, but it’s important to stay on the lookout for ways to use social media to maximize marketing potential for any brand or business that you represent. This is where the…

Times When Hashtag Hijacking Doesn’t Work

From Twitter, Facebook and other popular social networks to everyday speech, hashtags have become a part of our society. Designed as a way to clearly communicate search terms and to connect trending information for easy viewing, it’s hard to find a post that doesn’t incorporate some form of the omnificent hashtag. With the rise of…

6 Reason Why LinkedIn Could Replace Traditional Resumes

Just a quick browse through LinkedIn should give you an idea how the professional social media platform got its name. To have access to LinkedIn’s capabilities can quite literally link you in to an uncommonly useful network of job seekers, entrepreneurs, CEOs and just about anyone looking for career advancement. But in addition to this,…

When You Shouldn’t Respond to Blog Comments

One of the most important things to realize when it comes to blogging is that not all comments you receive are worth commenting back or even keeping. Spam is unfortunately an unavoidable part of blogging, and the more traffic and popularity your blog receives, the more likely it will attract spam. Follow these tips to…

Mastering the Hashtag in 2014

Hashtags, once a symbol of little meaning, have become immensely important in the last few years. For both businesses and individuals, hashtags provide a new way to connect with likeminded people and a new way to gain recognition. If you have not yet mastered the hashtag, now is the time to do it. Understanding and…

5 Ways to Drive Web Traffic from Twitter

Twitter has become a favorite of consumers and businesses alike because they can share their favorite content with thousands of users in just a few keystrokes. Consumers usually get comments and retweets, but businesses should also aim for more traffic to their websites. The social media site has exploded since it came on the scene…

What Google Analytics Can Teach You about Your Social Media Campaigns

Social media is a critical aspect of spreading a brand message and building an online following based on community feedback and communication. Many companies are beginning to realize this and jump on the trend. But how effective are your efforts? If you’ve been relying on the built-in analytics provided by social media giants like Twitter,…

How to Encourage Commenting on Your Blog

A blog will never succeed if you don’t get your followers involved. You can post three times a day, but if no one is commenting and sharing their thoughts with you, chances are you’re not really engaging any of them. So how can you encourage more comments? Here are a few ideas. 1. Comment first…

Tips for Engaging Your Social Media Audience

Having an online marketing strategy that includes social media is a great option for your growing business, but if you aren’t really reaching your potential consumers, then it could just be a waste of time. The possibility of growth and expansion through social media is incredible; you can literally reach millions of online viewers if…