Author Archives: Courtney Gordner

Courtney Gordner is a blogger/journalist with a passion for writing and the latest trends online. You can read more from her on her own blog or connect with her on Google+.

Using Twitter to Meet Your Customer Service Needs

Customer service can be tricky for many businesses. Regardless of whether you’re the head of a growing business or an established one, it’s hard work keeping up with customers. Higher established companies have staff members patrol the comment section of their blog posts and product review pages. They are also quick to make amends and…

The No. 1 Social Media Site Your Company Should be Thankful for

Thanksgiving approaches quickly and being thankful for all the things in life tends to be overlooked. Many people find thanks only in the positives in their life, but never truly think about how they wound up where they are today. Thanksgiving is a chance for successful small-business owners to take a day off with their…

How to Use Pinterest to Generate More Traffic to Your Company Website

Even though Pinterest has been around for a little while now, it remains one of the newer forms of social media. Many people use it for hobby reasons, but it hasn’t quite caught on in the same way for those who are trying to use the service for business purposes. This is quite a shame,…

Should You Have Your Own YouTube Channel?

While many individuals and business owners understand the importance of social networking and participating with their targeted audience online across various channels, there’s usually a gray area, and it’s centered around one website in particular: YouTube. To some it seems like a network that’s designed purely for enjoying videos online; those that think that way…

An Intro to Pay-per-Click (PPC) and How It Works

Simply put, your website is your greatest asset. It allows you to have complete control, and gives you one moment where your audience is completely entrenched in your work. However, it can be a battle getting people to come to your site. After all, you may have the most beautiful and informative website on the…

Five Things Your Company Should Never Do on Social Media

The web is overflowing with tips and tricks on how to improve your social media strategy. But what about all the stuff you should not be doing? We all know the benefits of social media marketing, but what happens when you run out of ideas? When does sharing turn into spamming? If you make any…