Author Archives: Guest Author

At SocialWebEnterprises.com we welcome contributions from diverse individuals with experience in digital media, social media marketing, usability and web analytics. If you're interested in contributing a post, get in touch!

Watson Changing Sports Social Media Frontier

Wimbledon isn’t the first place you would think of as a playground for technological advances. The tournament is a stuffy archaic event and while it has a nostalgic atmosphere it isn’t exactly modern. The site does not even have Wi-Fi yet! Nevertheless, IBM have decided to use it as a testing ground for their latest…

Twitter and the NFL: An Unlikely Partnership

Twitter and NFL have announced one of the most unusual partnerships around. Twitter, the social network which boats 800 million users and 308 monthly active users (MAU), has bought the rights to show all Thursday Night Football games of the NFL. The Thursday night market contains 10 games and will be the social media giant’s first leap…

Marketing =/= Advertising

When they hear the word marketing, many people envision aggressive ads that bombard them every day. They can almost hear that tone luring them towards owning the best product that money can buy. When faced with such an environment, many people tend to sniff out the ads and turn away from them. This is not…

Top Social Media Promotion Trends for 2016

Since it first appeared, social media marketing was an ever evolving thing. Back then the platforms were not stable and social marketing was the most viable marketing strategy. However, tables have turned and today social media is probably among the top 3 (if not the very best) way of utilizing your marketing strategy to its…

Why It’s Important To Integrate Social Media With Your Website

If you’re trying to harness the potential of social media for your business, you need to think about every avenue. One example of this, is how to link it to your website. You probably direct potential customers to your website every day. You’ve got it on documentation, business cards and leaflets. If you can find…

Adapting to Digital Market Changes to Help Your Business Grow

2015 was the first year mobile-only users surpassed the desktop consumers. The numbers are clear – over 60% of time spent on digital media is spent through a mobile device. Marketers are under pressure, as they are still struggling to connect with their customers because the cookie-based technologies used for desktop sites do not work…

Five Expert Mobile Marketing Hacks that Galvanize Sales Results

If your marketing team is diligently toiling away creating and executing campaigns, but the resulting metrics fail to show your progress needle moving, it’s time to shore up your initiatives. Take stock of the objectives already in play, energize your efforts, and break through the “noise” barrier by fortifying your mobile marketing actions. These five…

Why Audience Engagement is Vital for Your Website

Audience engagement is one of those marketing buzz terms that gets thrown around like confetti.  But while lots of people have heard of it, few truly understand it. Which is a shame; audience engagement is vitally important and should be a key part of any marketing strategy. While other people chase empty numbers like ‘followers’…

Soccer Wars: The Digital Battleground of China

China has become a modern wild west in the world of football. With the government eyeing football as the next great Chinese success story, European clubs are looking to get in on the action. A recent study revealed a few interesting habits of the Chinese and their soccer preferences, compared to westerners. Bayern Munich were…

Is Cloud Storage Safe Enough for Marketing Data?

The 21st century has seen the development of the world of the cloud. Based on the idea of sharing everything, for the sake of time saving, as well as basic information sharing in the goal of achieving increased productivity, it can truly be said that cloud-based systems are a modern wonder. However, such platforms do…