Author Archives: Guest Author

At SocialWebEnterprises.com we welcome contributions from diverse individuals with experience in digital media, social media marketing, usability and web analytics. If you're interested in contributing a post, get in touch!

Cybersquatting and How to Avoid It

Defending what is yours from those who want to take it away is never an easy task. This is many times more difficult when dealing with intellectual property and unfortunately, just everything online is intellectual property. Just imagine how hard it is to create a brand. All the hard work, marketing campaigns and business promotion…

The Social Media Marketer’s Holiday Strategy Toolbox

As we approach the middle of November, peak season is in full swing for most brands. If you’re a social marketer working with a company that stands to benefit from the holiday craziness, chances are you’ve been working hard since July to produce evergreen content and solidify seasonal promos for your brand’s holiday strategy. However,…

Freelance Writers: How to Protect Your Work

Freelance writers have a lot to protect. There’s nothing more frustrating than putting hours of work into writing your next piece and then coming back to your computer to find that your file has vanished. Of course, this can happen from power surges, and the main solution is to click “save” on your document every…

Are Business Cards Still Valuable in Today’s Digital Age?

Most of today’s businesses operate primarily in the digital sphere. File cabinets have been replaced by cloud storage, and the Rolodex is long gone in favor of smartphones. However, the business card is timeless. Regardless of how much technology infiltrates the world of business, there is little doubt that the business card will remain a…

How to Use Snapchat to Maximize Customer Engagement

It wasn’t too long ago that Snapchat was only meant for sending embarrassing photos between friends. In what has now become commonly known as the “Snapchat Evolution,” the mobile app has grown into a platform that brands are using to engage with their customers 24 hours a day, seven days a week. Fashion and beauty…

What You Need to Know Before Hiring a Social Media Manager

We’re all well aware of social media’s benefits for your business and the importance of having a social media strategy, but with new platforms popping up around every corner, it’s a challenge to choose the ones that suit your company’s needs. Our time and resources are precious, and keeping up in the social world is…

This Is Your Checklist for Local SEO – Don’t Forget To Read #13

Local SEO optimization needs no introduction! With users becoming sophisticated in their approach, the Internet usage has grown proportionately. People today are turning towards the Internet more for finding local services and products. It is especially true for businesses which sell online. Promoting a brick-and-mortar business is not an easy task as larger and international…

A Business Case Study: The Pitfalls of Social Media Marketing

Every business on social media is searching for marketing success, and rightly so, as each post on social media has the potential to viral a company into international fame overnight. Because of this, social media is often the most common practice of sales and marketing that takes place inside a business. However, your business is…

Top 10 Things Not to Do in Top 10 Lists

The easiest to write and most unfulfilling to read, brazen clickbait articles that exist on these internets are inexplicably rife despite their transparency and often how far from completing their objective of delivering to you the top ten somethings they have fallen. In unclear ratios of irony, parody, and biting truth, herein are outlined the…

Social Media Tips for Less Glamorous Industries

Kristin Hodgkinson, Digital Marketing Manager at Direct365, writes about how companies in less glamorous industries can use social media to good effect. There is no argument on whether social media is beneficial to your business or not. That ship has sailed. All of the facts point you towards social media: 54% of all marketers have…