The Dos and Don’ts Of SEO!

If your business is looking to expand its online presence, then the chances are that it has looked into SEO techniques. However, there are some golden rules you need to adhere to when utilizing search engine optimization. If you don’t factor these in, then your site could suffer serious setbacks. So, let us run you…

Twitter and the NFL: An Unlikely Partnership

Twitter and NFL have announced one of the most unusual partnerships around. Twitter, the social network which boats 800 million users and 308 monthly active users (MAU), has bought the rights to show all Thursday Night Football games of the NFL. The Thursday night market contains 10 games and will be the social media giant’s first leap…

How to Make People Trust Your Blog and Content

Trust is a big issue for anyone who has a blog. You want your readership to trust you and what you write. But people won’t automatically trust you; in the digital age, we have grown cynical about what we read. Here are some ways to make people trust your blog. Interact with Comments and Responses…

The Golden Rules Of SEO Link Building

Photo credit When you’re building a digital strategy for your business, SEO will come up time and again. It stands for search engine optimization, and it’s all about ranking high on Google. After all, getting your website on the first page of Google results is a powerful way to grow your business. One of the…

Marketing =/= Advertising

When they hear the word marketing, many people envision aggressive ads that bombard them every day. They can almost hear that tone luring them towards owning the best product that money can buy. When faced with such an environment, many people tend to sniff out the ads and turn away from them. This is not…

The Scientific Approach To Online Marketing: AB Split Testing

Most companies fancy themselves as cutting edge and up to date, especially now more and more businesses are moving into the cloud. But when it comes to their marketing strategies, are they really as up to date as they would like? For many businesses, marketing is a bit of a mystery. There doesn’t seem to…

Top Social Media Promotion Trends for 2016

Since it first appeared, social media marketing was an ever evolving thing. Back then the platforms were not stable and social marketing was the most viable marketing strategy. However, tables have turned and today social media is probably among the top 3 (if not the very best) way of utilizing your marketing strategy to its…

Why It’s Important To Integrate Social Media With Your Website

If you’re trying to harness the potential of social media for your business, you need to think about every avenue. One example of this, is how to link it to your website. You probably direct potential customers to your website every day. You’ve got it on documentation, business cards and leaflets. If you can find…

Adapting to Digital Market Changes to Help Your Business Grow

2015 was the first year mobile-only users surpassed the desktop consumers. The numbers are clear – over 60% of time spent on digital media is spent through a mobile device. Marketers are under pressure, as they are still struggling to connect with their customers because the cookie-based technologies used for desktop sites do not work…

Five Expert Mobile Marketing Hacks that Galvanize Sales Results

If your marketing team is diligently toiling away creating and executing campaigns, but the resulting metrics fail to show your progress needle moving, it’s time to shore up your initiatives. Take stock of the objectives already in play, energize your efforts, and break through the “noise” barrier by fortifying your mobile marketing actions. These five…