A Business Case Study: The Pitfalls of Social Media Marketing

Every business on social media is searching for marketing success, and rightly so, as each post on social media has the potential to viral a company into international fame overnight. Because of this, social media is often the most common practice of sales and marketing that takes place inside a business. However, your business is…

5 Ways You Can Benefit From Writing a Kindle Book to Boost Your Blog

Most bloggers know that they need to produce epic content to succeed, but activities done away from their own site can be just as important, if not more so. This includes being active and engaging on social media platforms, commenting to connect with other bloggers, and publishing guest posts to help grow an audience. But there’s another…

4 Tips to Make Your Blog Signup Form Stand Out and Convert Better

If you’re a blogger, you’ve likely heard that building an email list is crucial for your success. By getting readers to commit their email address, you can share your latest updates with them directly and start to build your trust and authority. But it can be difficult to convert visitors into subscribers, especially in today’s…

Best Instagram Filters for ‘Boring’ Industries

 Instagram filters can make your company’s snapshots look more professional and certainly not boring. However, if your line of work is considered “boring” by some people, you may be wondering if it’s worthwhile to use Instagram at all. The site is a sure bet for those who work in the travel or animal industries, as…

How Often Should You Change Your Timeline Cover?

As a business marketer, you understand the importance of using social media networks and their tools to your advantage. Sometimes it takes a little creativity, but it’s important to stay on the lookout for ways to use social media to maximize marketing potential for any brand or business that you represent. This is where the…

Times When Hashtag Hijacking Doesn’t Work

From Twitter, Facebook and other popular social networks to everyday speech, hashtags have become a part of our society. Designed as a way to clearly communicate search terms and to connect trending information for easy viewing, it’s hard to find a post that doesn’t incorporate some form of the omnificent hashtag. With the rise of…

Top 10 Things Not to Do in Top 10 Lists

The easiest to write and most unfulfilling to read, brazen clickbait articles that exist on these internets are inexplicably rife despite their transparency and often how far from completing their objective of delivering to you the top ten somethings they have fallen. In unclear ratios of irony, parody, and biting truth, herein are outlined the…

6 Reason Why LinkedIn Could Replace Traditional Resumes

Just a quick browse through LinkedIn should give you an idea how the professional social media platform got its name. To have access to LinkedIn’s capabilities can quite literally link you in to an uncommonly useful network of job seekers, entrepreneurs, CEOs and just about anyone looking for career advancement. But in addition to this,…

When You Shouldn’t Respond to Blog Comments

One of the most important things to realize when it comes to blogging is that not all comments you receive are worth commenting back or even keeping. Spam is unfortunately an unavoidable part of blogging, and the more traffic and popularity your blog receives, the more likely it will attract spam. Follow these tips to…

Mastering the Hashtag in 2014

Hashtags, once a symbol of little meaning, have become immensely important in the last few years. For both businesses and individuals, hashtags provide a new way to connect with likeminded people and a new way to gain recognition. If you have not yet mastered the hashtag, now is the time to do it. Understanding and…