How to Use Snapchat to Maximize Customer Engagement

It wasn’t too long ago that Snapchat was only meant for sending embarrassing photos between friends. In what has now become commonly known as the “Snapchat Evolution,” the mobile app has grown into a platform that brands are using to engage with their customers 24 hours a day, seven days a week. Fashion and beauty…

What You Need to Know Before Hiring a Social Media Manager

We’re all well aware of social media’s benefits for your business and the importance of having a social media strategy, but with new platforms popping up around every corner, it’s a challenge to choose the ones that suit your company’s needs. Our time and resources are precious, and keeping up in the social world is…

This Is Your Checklist for Local SEO – Don’t Forget To Read #13

Local SEO optimization needs no introduction! With users becoming sophisticated in their approach, the Internet usage has grown proportionately. People today are turning towards the Internet more for finding local services and products. It is especially true for businesses which sell online. Promoting a brick-and-mortar business is not an easy task as larger and international…

Walsh to Present On List Building at WordPress Conference

Social Web Enterprises founder Andrew Walsh will be presenting this Saturday at WordCamp Dayton, a great conference for designers, developers, bloggers, small business owners, entrepreneurs, and educators. His session is all about building an email list. If you’re interested in the conference, find out more here. The conference organizers have also posted a short interview with Andrew….

A Business Case Study: The Pitfalls of Social Media Marketing

Every business on social media is searching for marketing success, and rightly so, as each post on social media has the potential to viral a company into international fame overnight. Because of this, social media is often the most common practice of sales and marketing that takes place inside a business. However, your business is…

5 Ways You Can Benefit From Writing a Kindle Book to Boost Your Blog

Most bloggers know that they need to produce epic content to succeed, but activities done away from their own site can be just as important, if not more so. This includes being active and engaging on social media platforms, commenting to connect with other bloggers, and publishing guest posts to help grow an audience. But there’s another…

4 Tips to Make Your Blog Signup Form Stand Out and Convert Better

If you’re a blogger, you’ve likely heard that building an email list is crucial for your success. By getting readers to commit their email address, you can share your latest updates with them directly and start to build your trust and authority. But it can be difficult to convert visitors into subscribers, especially in today’s…

Best Instagram Filters for ‘Boring’ Industries

 Instagram filters can make your company’s snapshots look more professional and certainly not boring. However, if your line of work is considered “boring” by some people, you may be wondering if it’s worthwhile to use Instagram at all. The site is a sure bet for those who work in the travel or animal industries, as…

How Often Should You Change Your Timeline Cover?

As a business marketer, you understand the importance of using social media networks and their tools to your advantage. Sometimes it takes a little creativity, but it’s important to stay on the lookout for ways to use social media to maximize marketing potential for any brand or business that you represent. This is where the…

Times When Hashtag Hijacking Doesn’t Work

From Twitter, Facebook and other popular social networks to everyday speech, hashtags have become a part of our society. Designed as a way to clearly communicate search terms and to connect trending information for easy viewing, it’s hard to find a post that doesn’t incorporate some form of the omnificent hashtag. With the rise of…