When You Shouldn’t Respond to Blog Comments

One of the most important things to realize when it comes to blogging is that not all comments you receive are worth commenting back or even keeping. Spam is unfortunately an unavoidable part of blogging, and the more traffic and popularity your blog receives, the more likely it will attract spam. Follow these tips to…

Mastering the Hashtag in 2014

Hashtags, once a symbol of little meaning, have become immensely important in the last few years. For both businesses and individuals, hashtags provide a new way to connect with likeminded people and a new way to gain recognition. If you have not yet mastered the hashtag, now is the time to do it. Understanding and…

Website “Hits”: a Useless Way to Measure Traffic

When you’re working to promote a website, you might hear about how many “hits” the big name bloggers get. And you’ll no doubt be trying to come up with ways to increase your own number of “hits.” But in reality, hits isn’t a metric you should ever give serious thought to. It’s a holdover from…

5 Ways to Drive Web Traffic from Twitter

Twitter has become a favorite of consumers and businesses alike because they can share their favorite content with thousands of users in just a few keystrokes. Consumers usually get comments and retweets, but businesses should also aim for more traffic to their websites. The social media site has exploded since it came on the scene…

What Google Analytics Can Teach You about Your Social Media Campaigns

Social media is a critical aspect of spreading a brand message and building an online following based on community feedback and communication. Many companies are beginning to realize this and jump on the trend. But how effective are your efforts? If you’ve been relying on the built-in analytics provided by social media giants like Twitter,…

Social Media Tips for Less Glamorous Industries

Kristin Hodgkinson, Digital Marketing Manager at Direct365, writes about how companies in less glamorous industries can use social media to good effect. There is no argument on whether social media is beneficial to your business or not. That ship has sailed. All of the facts point you towards social media: 54% of all marketers have…

How to Encourage Commenting on Your Blog

A blog will never succeed if you don’t get your followers involved. You can post three times a day, but if no one is commenting and sharing their thoughts with you, chances are you’re not really engaging any of them. So how can you encourage more comments? Here are a few ideas. 1. Comment first…

Tips for Effective PPC Advertising

Pay-Per-Click (PPC) advertising is one of the most potent forces of online marketing. As more and more people are using internet to find about products and service, the importance of PPC advertising has increased manifold. A number of businesses today are into PPC advertising. However, one thing that we have noticed about the PPC strategy…

Tips for Engaging Your Social Media Audience

Having an online marketing strategy that includes social media is a great option for your growing business, but if you aren’t really reaching your potential consumers, then it could just be a waste of time. The possibility of growth and expansion through social media is incredible; you can literally reach millions of online viewers if…

How to Make Facebook Timeline Work for Your Business

Facebook can essentially be broken down into a few distinct parts for marketing purposes. Each one is just as important as the next, but whether it’s a certain ad format, the News Feed, or Timeline, each aspect functions a bit differently and gives users a different experience. Your Timeline in general is what’s going to…