Category Archives: Branding

Why Audience Engagement is Vital for Your Website

Audience engagement is one of those marketing buzz terms that gets thrown around like confetti.  But while lots of people have heard of it, few truly understand it. Which is a shame; audience engagement is vitally important and should be a key part of any marketing strategy. While other people chase empty numbers like ‘followers’…

Cybersquatting and How to Avoid It

Defending what is yours from those who want to take it away is never an easy task. This is many times more difficult when dealing with intellectual property and unfortunately, just everything online is intellectual property. Just imagine how hard it is to create a brand. All the hard work, marketing campaigns and business promotion…

Are Business Cards Still Valuable in Today’s Digital Age?

Most of today’s businesses operate primarily in the digital sphere. File cabinets have been replaced by cloud storage, and the Rolodex is long gone in favor of smartphones. However, the business card is timeless. Regardless of how much technology infiltrates the world of business, there is little doubt that the business card will remain a…

5 Marketing Techniques That Put WWE On Top

How many people do you know who absolutely cannot stand WWE? There are probably quite a few. You probably even know some outright haters who try to hide how much they love the sport by constantly criticizing it. The point is, WWE fans make up a limited portion of the population in certain locales. But…

Coordinating Online and Offline Marketing

With the prevalence of the internet in all aspects of our lives today, it is easy to forget what a new phenomenon it really is. It wasn’t that long ago that only a few companies bothered to set up websites and until the tech boom of the 1990s many businesses still assumed that the internet…

Famous Pro Sports Teams That Don’t Own Their Team Domain Name

We all know how crucial a good domain name is for a business. You want it to be memorable, straight to the point and easy for visitors to type. In just about all situations, a large business is expected to own the regular .com domain name for its brand, and some even snap up all…