Category Archives: Business

Make Your Ecommerce Business Much Easier On Everyone

If you are thinking of starting a business in today’s marketplace, there are certain types of business which are likely to be more effective than others. For online businesses, there has never been a better time than to think about ecommerce. Done right, running an ecommerce business can be one of the most effective ways…

5 Ways to Boost Your E-Commerce Website’s ROI

It is always a challenge to get new clientele in the e-commerce space. Effective SEO strategies are vital for businesses to meet objectives of conversions and increased sales. Presence on local search engines is important as online stores have become the place where people window shop. A better Return on Investment (ROI) can be obtained…

These 6 Reasons Explain Why Your Business Should Have A Mobile App

Today’s modern businesses are always looking at ways to improve their brand awareness. Many combined a mix of traditional and digital marketing methods. One of the most compelling ways to increase brand awareness is by having a mobile app developed! Some people might think that’s an odd way to get your company’s name out there….

Twitter and the NFL: An Unlikely Partnership

Twitter and NFL have announced one of the most unusual partnerships around. Twitter, the social network which boats 800 million users and 308 monthly active users (MAU), has bought the rights to show all Thursday Night Football games of the NFL. The Thursday night market contains 10 games and will be the social media giant’s first leap…

Cybersquatting and How to Avoid It

Defending what is yours from those who want to take it away is never an easy task. This is many times more difficult when dealing with intellectual property and unfortunately, just everything online is intellectual property. Just imagine how hard it is to create a brand. All the hard work, marketing campaigns and business promotion…

Are Business Cards Still Valuable in Today’s Digital Age?

Most of today’s businesses operate primarily in the digital sphere. File cabinets have been replaced by cloud storage, and the Rolodex is long gone in favor of smartphones. However, the business card is timeless. Regardless of how much technology infiltrates the world of business, there is little doubt that the business card will remain a…

Using Twitter to Meet Your Customer Service Needs

Customer service can be tricky for many businesses. Regardless of whether you’re the head of a growing business or an established one, it’s hard work keeping up with customers. Higher established companies have staff members patrol the comment section of their blog posts and product review pages. They are also quick to make amends and…

Facebook Provides Help to Small Businesses

Millions of people around the globe already use Facebook to connect with their family and friends, but now the social networking giant is focusing on another demographic: small businesses. The “Facebook for Business” section of the website serves as a comprehensive training resource, offering tools to help small businesses optimize their presence on Facebook, engage…

Cash Strapped: 5 Ways to Make an Online Marketing Video on a Budget

Creating a video meant for online marketing doesn’t take a film degree, and it’s possible to make a very basic, low-cost video by employing some easy pieces of advice for smart filmmaking. Hiring a huge cast, having tons of people on a “set,” and renting many pieces of equipment isn’t needed for a suitable marketing…

Important SEO Factors Businesses Should Consider

One of the biggest marketing techniques that is being used online today is SEO.  This simple term consists of a lot of different methods, ideas, opinions, and tools that can be used to help better brand a business and their website online.  While there is no shortage of SEO companies that can do SEO marketing…