Calling All Ages: An Online Presence To Appeal To Your Target Audience

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Often, we associate the internet with the younger generation. They are, after all, the people who grew up using it. And, there’s no denying that they are the most likely users. But, in the modern day, people of all ages turn to the internet. While the websites and resources they use vary, the majority are online in some form. So, if you’ve avoided developing an online presence because you don’t think you could find your target market there, think again. Marketing your brand online is, in fact, the best way to reach out to every age group imaginable. All you need to do is understand the different ways each uses the resource. We’re going to take a look at which online platforms you should focus on to reach your target audience.

A Website For All Ages

Whether in their teens, or their sixties, near enough everyone knows how to visit a company’s site. So, branding your site right is crucial. It’s a chance to target your audience, no matter what their age. To ensure you get this right, work with companies like Such companies help many brands find the right image online, and have in-depth knowledge about how to target online marketing in the right way. For the most part, though, an informative and clean cut website is sure to go down well with an older audience. Traditional colors and bold designs are your best bet. If you’re appealing to a younger audience, something edgier will work better. And, remember that instant gratification is essential. Keep things short and snappy!

Down With The Kids

If you’re looking for a young audience, you need to get your head around a variety of platforms. You should develop a Youtube page. Kids live in a world where instant gratification is paramount. So, a video which outlines your product will go down better than pages of text.You can find out more about creating a channel for your business on sites like It’s also worth taking the time to look at the types of videos other companies are producing. Then, you can develop an idea of what angle you would like to take.

Speaking of instant gratification, use platforms which incorporate images rather than text. Options like Instagram and Snapchat have a massive youth following. They’re easy to access and fast to use. And, they’re a fantastic way to show younger users what you offer in simple photo formats.

Social Media For An Older Generation

Of course, the older generation does use social media, too. But, if they’re your target audience, platforms like the ones mentioned above may not be your best bet. While older people do use these, they’re not the typical audience. Instead, head for more widely used social medias such as Facebook and Twitter. Twitter is particularly useful for reaching a slightly older audience. It’s predominantly used by businesses. As such, it attracts a more mature demographic. Make the most of this if that’s what you’re after for your business.

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SWE Staff

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