Everything You Need To Know About Marketing Your Brand Online But Were Too Afraid To Ask

People often favor marketing their brand online now. Sometimes to the detriment of other forms of promotion. But that doesn’t mean that everyone is well versed in this skill. In fact, there are many business owners out there that have no real clue what they are doing and don’t dare ask anyone for fear of looking silly. Luckily, for those people, and anyone else that feels they could do with brushing up their skills, below is a concise guide to getting the basics of online marketing down. Read on to find out more.

Website

Telling you that you need a website is beyond basic. However, it’s not just about having one, but also being aware of how well it functions.

What is truly crucial about your company’s website is that it is clear, easy to use, and on-brand. Unfortunately, these things aren’t always that easy to do, especially if you are using a website template instead of a custom built one.

Yes, having your own website built from the ground up is going to cost you more initially. But you may find you recoup this cost in increased sales. Simply because you have made it pleasant and easy to order online.

App

Image

Of course, a huge part of marketing your brand online is to allow your customers, to access your site while they are on the move. A simple and easy way of doing this is to offer them an app to use.

But how much does it cost to make an app? Well, if you are an IT wizard you can have a go at making one yourself. But if it’s going to be customer facing then it’s best to get someone with professional experience that can give you an accurate quote of the cost before you start, to take a look at things.

Remember a badly working app, is worse than having no app at all. As people will get annoyed if the tech you are offering them doesn’t work right. Something that creates bad feeling instead of good, and so will play into the hands of your competitors.

Social media

Social media is also an important factor in marketing your brand online, and it needs to be used in a sophisticated way.

That means the occasional post or tweet isn’t enough to raise your brand visibility. Instead, you need to create a lot of traffic and lot of buzz. To do this consider working with video content that is entertaining and shareable.

Also, think about the promotions you can run that direct people towards you social media page and encourages them to make a comment and share information with their network.

Images

Lastly, remember that marketing online is a very visual platform, that means the images that you use need to be top quality, as well as convey the message that you want to get across.

To do this ensure that you combine stock images with professionally taken pictures of your product and premises. As this will give your customers the best sense of what it is you are offering them, even though they are connecting with you online and not in the physical world.

Picture source

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