If your marketing team is diligently toiling away creating and executing campaigns, but the resulting metrics fail to show your progress needle moving, it’s time to shore up your initiatives. Take stock of the objectives already in play, energize your efforts, and break through the “noise” barrier by fortifying your mobile marketing actions. These five expert mobile marketing hacks will galvanize sales results!
#1: Aim for viral content. Little else brings as much exposure as viral content, and understanding how to create and distribute content is essential. If you can nail down content that is powerful enough to go viral, it distributes your branding message to an exponentially larger audience. Strategically develop interesting, helpful content that readers are likely to repost. Encourage sharing by making it easy with share buttons and prompts.
#2: Be brief. Text messaging and other forms of mobile communication shouldn’t ramble or contain more than one key point. Decide what your prospect or customer wants to hear, and say it as clearly and in as few words as possible. Start with your buyer’s pain points and inform and educate them on how to relieve that pain. Long messages that lack direction will serve no other purpose than filling up your target’s trash file.
In addition to embracing brevity, the experts know they must…
#3: Acknowledge that less is more. Mobile marketing is powerful and produces interest and new sales. but too many messages cause diminishing returns. Touching in too often feels like nagging, and nobody likes to feel pressured or harassed to make a purchase. Employ mobile messaging sparingly, no more than once per week. so it serves to pack your branding punch. Marketing automation helps plan out exactly when your messages are sent, feeding your audience spoonfuls of information regularly, instead of hosing them down.
#4: Maximize success by closing the loop. Experts know it’s crucial that you guide your target on the next step. Do you want them to visit your website? Register for a promotion? Download a coupon? Mobile messaging, like email, needs a clear call-to-action. Otherwise, the reader is forced to figure out the next move on their own. Don’t leave prospects on their own! Design each message with a desired action in mind, and make it simple for your audience to make that move.
#5: Analyze efforts and reboot. The campaign isn’t over when it’s finished. One of the most significant actions of marketing, including mobile, is thoroughly digesting the results. Otherwise, it’s like pin-the-tail-on-the-donkey trying to hit your mark. Look at the campaign and see if it got attention, brought you more website traffic, and converted leads to prospects. As is recommended by the American Marketing Association, this analysis is faster and easier with marketing automation, as you can set up a dashboard that provides easy viewing of key metrics. If it performed well, use similar campaigns in the future. If it was flat or dismal, scrap it and craft other messages for future efforts.
Marketing to prospects and clients effectively takes strategic planning and consistent follow through. Mobile marketing is a valuable channel of reaching and converting leads into prospects, then nurturing them to turn them into clients. By creating and sharing highly targeted concise content that is valuable to the reader, and guiding them with proper calls-to-action, you will begin to see positive results faster than ever. Don’t forget to analyze all marketing efforts and continuously edit and revise to make them even more powerful.
Take it from the experts, these five mobile marketing hacks will help you move the needle, galvanize sales results, and enjoy hefty ROI.
About the author: Sophorn Chhay is an inbound marketer specializing in attracting targeted visitors and generating sales qualified leads. Through Trumpia’s mass text marketing solution he helps businesses and organizations communicate effectively with their customers or members. Watch Trumpia’s 5-Minute Demo on how to execute an effective mobile marketing strategy.