Having great content on your site is always important for search engine optimization, but quality content does not only have to be in the realm of text. Choosing to place video on your site can be just as effective, and many experts believe that sites that have a decent amount of video content can actually have greater results in the search engines.
Using videos can increase conversion rates because it means that the average visitor is going to be on the site longer and learning about what a company has to offer. Videos really are a great option. However, many do not know how to do them properly. Here are some practical and technical tips that should help.
Use a Script
Rather the getting in front of a camera and rambling about your service or your product, it is important to have a quality script well practiced for whoever is going to be on camera. Unless you have a natural who is going to be on camera, chances are that you will not want to settle for the first take, either.
What Type of Equipment Should You Use?
The camera is one of the most important parts of your setup, but you do not have to spend a fortune. If you are going to record a substantial amount of video and place it on your site, then you will want to have a mid-range camera that has manual controls, good lenses, and high quality sensors. Many of them have additional shoes for attaching microphones to them, and some have interchangeable lenses. These cameras could cost between $600 and $800, but they are well worth it.
In addition to a decent camera, you are going to want to make sure that you have a high quality microphone. You can find a decent microphone that will be able to pick up the sound you need for under $100. Often, you can find them for under $50. In addition to finding them online, you could find them at Radio Shack, Guitar Center, and Best Buy. Some good brands that you might want to consider include Sennheiser and Audio Technica. A nice, small boom microphone might even be able to attach to your camera.
Some of the things that you might want to look for in a microphone is whether it has a unidirectional pick-up pattern, whether it has a 1/8” mini plug or an adapter, the length of the cord, if it needs a battery, and if the frequency response range is 50-100 hertz to 10,000 to 15,000 hertz. Try to choose a microphone that does not require a battery.
Where Should You Upload the Video?
Because you are using this video for SEO purposes, as well as to entertain, educate, or enlighten viewers, you will want to upload your video to as many relevant sites as possible. Your own website is the first place that you will want to add the video, but other sites could be a good option as well.
Depending on the nature of your video, you may want to upload it to YouTube and similar sites. They are not overly fond of videos that are merely advertisements, so it is important that you have something that is high quality and that is able to educate viewers. When you add the video to your site and other sites, make sure that you take advantage of any tags that you will be able to place on them. In addition, use your keywords wisely in the video description.
Make sure that you post the video or a link to the video on your site and on the social networks to which you belong.
About the author: Veronica Clyde is a tech writer at VPNServices.net -a place where you can read reviews about the best VPN providers. If interested check out a Private Internet Access review.