Building links to your site is a critical part of your SEO success. The more links your site has, the higher its page rank will be and the higher it will appear in search results for your niche.
However, getting quality links to your site is easier said than done – especially in the post-Penguin landscape. Now that Google has updated its algorithm once again, there is a greater focus on links from quality sites and on building an organic link profile. Here are a few ways you can get quality backlinks to drive traffic to your site and make Google happy:
Write Awesome Content
It’s both the easiest way to get quality backlinks and the hardest. When you write content that is engaging, informative, or entertaining, your readers will naturally want to share and link to it.
Think about what problems your readers have, then solve them. Find stories that will inspire them. Write short stories that will entertain them. Whatever you do, engage them. If you do, they will link to your site, no matter what other marketing you do.
Submit Guest Posts
Guest posting is one of the best ways to get quality backlinks to your blog. When you submit a guest post, the guest blog gets free content and you get exposure for your brand, more traffic for your site, and a link that Google will love.
The key to effective guest posting is to pick blogs that are in your niche or that have a reputation for quality. The higher the page rank, the better.
Comment on Other Blogs
Many blogs will allow you to leave a link back to your site when you post a comment. Some will even allow you to link back to your latest post using widgets such as Comment Luv. You can create many quality links by leaving thoughtful comments on blogs in your niche.
It is important to leave comments that continue the conversation instead of things like “great post!” or “thanks!” Spammy comments will often be deleted by blog owners, and they will not be valued by Google.
Comment on Forums
Similar to commenting on blogs, commenting on forums can get you many quality backlinks to your site. Again, the key is to find forums that appeal to readers in your niche and to leave comments that are thoughtful and continue the conversation. Not only will Google value the link more, but you’ll get more targeted traffic to your site from other users on the forum.
Promote through Social Media
Social media is a great place to market your content, and it’s a great way to get more links back to your site. The more useful and interesting your content is, the more your fans and followers are likely to share it, generating more links for your site.
Make sure you include sharing buttons directly on your blog, then promote the content yourself through your own profiles.
Getting links can be a tough job – after all, if creating compelling content that went viral was so easy, everyone would be doing it. However, these strategies can help you to get more links for your site with a little effort. Ultimately, you will have a lot of links that Google will love and that will generate a lot of traffic back to your site.
What other strategies do you use for link building? Share your suggestions in the comments!
About the Author: Bridget Sandorford is a freelance writer and researcher for Culinaryschools.org, where recently she’s been researching culinary classes online. In her spare time, she enjoys biking, painting and working on her first cookbook.