How to Use Pinterest to Generate More Traffic to Your Company Website

Even though Pinterest has been around for a little while now, it remains one of the newer forms of social media. Many people use it for hobby reasons, but it hasn’t quite caught on in the same way for those who are trying to use the service for business purposes. This is quite a shame, as Pinterest is actually quite an effect tool for business owners.

Utilizing Pinterest to your advantage doesn’t have to be difficult – all it takes is a little background on the service and some leg work. With the following tips on your side, you can take your business to new heights without having to invest mountains of cash to do so.

PAUSE: Before we dive into how to use Pinterest, let’s just touch on the fact that you should have a Pinterest! A lot of companies don’t think it’s for them and aren’t sure what they could pin. Get creative! Any company can have a Pinterest. Here’s an example of a company that got creative with their boards. This is from Mosquito Magnet, which is not as easy to pin for as a bakery or fashion line, but they are doing it and you can too!

pinterest

PLAY:

Incorporate SEO

SEO, or Search Engine Optimization is one of the best ways to drive traffic to your website. A lot of people get confused about SEO, and for good reasons. Major principles of SEO change every day along with changes in search algorithms used by Google and other search engines. As a result, getting the most out of SEO requires you to pay a fair amount of attention, and it can be a time-consuming process. Using SEO keywords to better describe your business on Pinterest, however, is a great way to start.

Focus on Your Descriptions

Whenever you “pin” something in Pinterest, you have the option to add a description. Many people take the lazy route and avoid putting in the time to add a proper description to the items they pin, but this won’t do you any favors if you’re looking to drive traffic to your website. Instead, you should add a rather detailed description to each of your pins. Don’t hesitate to bring your business into it, either. If you can provide a link to help drive traffic to your set, this technique can be even more effective. Avoid stuffing too many SEO keywords into your descriptions, however, as this can appear trite. If you’re trying to promote home products, be sure to use keywords like glass mixing bowls, wood coffee tables, large book cases, etc. be descriptive!

Pincome

This is the income you can make from Pinterst, it’s your pincome! Putting your products and services on the site is a great way to start, but you want those pins to lead you to a sale. The approach here is not to make the pinners feel as though you are selling to them. You’re approach with this audience is making your product seem as though they need it, not you want them to want it. It’s a little tricky, but it all comes back to how you describe your product and the quality of your photo. Show the product or service in action! How can you make their life easier with this? Why would they want to brag to their friends about what they found on Pinterest? Bring the social aspect into your selling and you’ll be generating sales in no time.

Another important thing to remember here is that your site should be Pinterest friendly, meaning the pictures and links should be easily shareable on the interactive site.

Share, Share, Share!

Social media is one of the best tools that businesses have to utilize at the moment, and networks such as Facebook and Twitter are perfect for sharing your Pinterest activity. In order to reach the widest audience possible, you should strive to share things strategically around each social network that you use, which means posting about your Pinterest activity on your Facebook wall and Twitter. The one problem with sharing content that many people run into is simply taking things too far. You want your shares to be effective, which means not inundating your audience with excessive amounts of posts.

Using Pinterest to your advantage doesn’t have to be difficult, especially if you get to know the service as well as possible. You might want to spend an hour or so just learning the format before launching into any type of Pinterest campaign. Getting the proper background on the service is the first step to ensuring that your campaign is successful, and all it requires is a little bit of your time.

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Courtney Gordner

Courtney Gordner is a blogger/journalist with a passion for writing and the latest trends online. You can read more from her on her own blog or connect with her on Google+.
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