How to Use Twitter for Marketing

Twitter has become increasingly mainstream over the past few years and there are now hundreds of millions of people competing for attention. But although it may not be quite as simple today to make sales using the microblogging platform, there are a few key strategies you can use to help you generate more leads, build your brand and even increase online sales.

1. Target and Build a Network of New Customers

First, you can use advanced Google searches or third-party search engines to find the most relevant Twitter users for you to follow. (For example, target titles ex. “VP of x,” bios ex. “big fan of x” and locations ex. “city x”.)  (Check out this post for more ideas on how to effectively do this)

2. Answer Questions and Share Content to Build Trust

Next, you should take advantage of your growing network to establish yourself as an authority in your field. Have conversations, answer questions, and share content from other industry leaders in order to cement your positive status.

3. Manage Brand Mentions

Twitter allows you to see what prospects, customers, and even competitors are saying about you (through @mentions, hashtags, and search terms) and quickly respond to them. Be sure to take advantage of the two-way nature of social media and refrain from using it as just another broadcast medium.

4. Funnel Twitter Users Back to Your Website

As long as you don’t overdo it, you can send your Twitter followers to your squeeze pages, whether they be for videos, ebooks, presentations, news releases, or what have you.

Thanks to the trust you have built up, they will be much more confident in your business and willing to give their information or make a purchase. Be sure you keep a good ratio of self-promotional posts to engagement so that users do not get turned off by what they perceive as a barrage of advertisements.

5. Use a Third-Party Tool for Twitter Management

Finally, it is highly advantageous to use a third-party tool, such as Tweetdeck or Hootsuite, to manage your Twitter account. These allow you to quickly monitor a large number of lists, hashtags, and search terms and seamlessly post to multiple accounts.

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