Is Your Website Good Enough for Your Business?

The internet has become an indispensable tool for rising businesses. Not only can it be used to advertise your products and services, but you can also use the internet to sell your products and reach customers across the globe. Startup businesses are almost entirely internet based. Many of them don’t even have physical offices anymore; they choose to work from home and hire freelancers from across the globe instead.

Your business might be utilising the internet, but are you making full use of your website? You should be treating your website like a brick and mortar store. You want people to be hooked onto the eye-catching graphics and ease of use, you want people to remember the name, and you want them to come back time and time again. Unlike a physical store, your patrons don’t need to walk or take the bus or drive to you—they can simply click your link in their bookmarks.


Image Credit: Pexels

Does Your Website Look Good?

Everyone uses templates to make their website look “nice”. But did you know that you’re probably using the same looking website as someone else? Well, they are called templates for a reason. You’re meant to use them as a base for your own designs, but it’s far too common to see people using the exact same layouts on multiple different sites. Your website design is crucial to your success. You want it to be easy to access, you want relevant options and menus in the right place, and you don’t want to use colours that give you a headache.

A good-looking website is like an attractive storefront. It lures people to your business and it makes them curious to see what’s inside. You wouldn’t hide products in your brick and mortar store behind counters, under shelves, or inside the walls, so you shouldn’t do the same for your website either. You want things to be clean, you want it to be clear what you sell, and you need to make it easy for customers to browse your wares. Utilise videos, complimentary colour schemes, catchy graphics, and you have a winner.

Do You Provide Online Services?

Your online store isn’t much of a store unless your customers can buy things. You can list all the services and items you want, but it’s useless if people can’t actually purchase those goods. You won’t make money, and they won’t get their items. Use online services to sell your products. Make sure to get in touch with postal services so that you have a steady stream of stamps or postage labels that will allow you to send items across the country or across the globe.

If your business sells services, then you need more than just a deal with the post office. You’ll need an online account system for your customers to log in and manage their orders and services. Let’s say you sell logo designs for companies. You want to give your customers the ability to speak with you via a customer support system in case they need to make changes or give you specifications, you want to let them track your progress, and you want to give them a status report on their order. This can be communicated via email, but it’s much better to have an online system.

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SWE Staff

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