Making a Successful First Impression Online

This is a guest post by Glen of

Online selling has obviously become a dominant trend in business these days. More and more people are drawn to online shopping because they like making instant purchases and crave instant answers. One thing you must consider is why someone should choose your e-commerce site instead of all of their other options in the brick and mortar world.

Here are some tips for starting your own online store or increasing your sales.

Successful 3 Second Test

Creating a first good impression when a shopper lands on your site has a massive impact on your potential success. To make an effective ecommerce website, remember that it often only takes 3 seconds for them to make an impression that influences their purchasing decisions. What do they see, and do you have a clear call to action?

Build Trust and Rapport

Establishing trust and rapport is very important in online sales. You have to win your customers’ trust by establishing credibility relating to your product or service and by creating a good business environment. Trusting their credit card information to you requires a special effort on your part. Keeping your website organized and making yourself available with clearly displayed contact information is a good start, and making a point to go the extra mile when dealing with prospects will help generate viral word-of-mouth.

Online Store Theme and Colors

Your online store’s theme should be made clean and simple. You don’t want colors that stick out awkwardly or clash, and you definitely want to stay away from things like flash introductions or excessive animation. But that said, you do want to play with colors because a wonderfully designed theme plays an important role in creating a good impression.

Site Download Speed

In creating your website’s design, one thing you must consider is its download speed. Make sure that your website does not load slowly or you’ll miss potential buyers and potential sales. Research states that online shoppers using a high speed internet connection often wait just 2 – 4 seconds for a page to load. If it’s any longer than that, they will lose interest and click away to something else. So drop everything that is unnecessary that could cause your online store’s website to load slowly.

Always remember that other than making profit out of your business, meeting the needs of your clients will be the other most important priority of your business.

About the author: Glen of has created a lot of articles on How to make my own ecommerce website successful, sharing to the world the value of designing an ecommerce website that leads to conversion, feedback, and success.

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