Category Archives: Marketing

Marketing =/= Advertising

When they hear the word marketing, many people envision aggressive ads that bombard them every day. They can almost hear that tone luring them towards owning the best product that money can buy. When faced with such an environment, many people tend to sniff out the ads and turn away from them. This is not…

The Scientific Approach To Online Marketing: AB Split Testing

Most companies fancy themselves as cutting edge and up to date, especially now more and more businesses are moving into the cloud. But when it comes to their marketing strategies, are they really as up to date as they would like? For many businesses, marketing is a bit of a mystery. There doesn’t seem to…

Adapting to Digital Market Changes to Help Your Business Grow

2015 was the first year mobile-only users surpassed the desktop consumers. The numbers are clear – over 60% of time spent on digital media is spent through a mobile device. Marketers are under pressure, as they are still struggling to connect with their customers because the cookie-based technologies used for desktop sites do not work…

Five Expert Mobile Marketing Hacks that Galvanize Sales Results

If your marketing team is diligently toiling away creating and executing campaigns, but the resulting metrics fail to show your progress needle moving, it’s time to shore up your initiatives. Take stock of the objectives already in play, energize your efforts, and break through the “noise” barrier by fortifying your mobile marketing actions. These five…

Why Audience Engagement is Vital for Your Website

Audience engagement is one of those marketing buzz terms that gets thrown around like confetti.  But while lots of people have heard of it, few truly understand it. Which is a shame; audience engagement is vitally important and should be a key part of any marketing strategy. While other people chase empty numbers like ‘followers’…

Soccer Wars: The Digital Battleground of China

China has become a modern wild west in the world of football. With the government eyeing football as the next great Chinese success story, European clubs are looking to get in on the action. A recent study revealed a few interesting habits of the Chinese and their soccer preferences, compared to westerners. Bayern Munich were…

Is Cloud Storage Safe Enough for Marketing Data?

The 21st century has seen the development of the world of the cloud. Based on the idea of sharing everything, for the sake of time saving, as well as basic information sharing in the goal of achieving increased productivity, it can truly be said that cloud-based systems are a modern wonder. However, such platforms do…

The Social Media Marketer’s Holiday Strategy Toolbox

As we approach the middle of November, peak season is in full swing for most brands. If you’re a social marketer working with a company that stands to benefit from the holiday craziness, chances are you’ve been working hard since July to produce evergreen content and solidify seasonal promos for your brand’s holiday strategy. However,…

A Business Case Study: The Pitfalls of Social Media Marketing

Every business on social media is searching for marketing success, and rightly so, as each post on social media has the potential to viral a company into international fame overnight. Because of this, social media is often the most common practice of sales and marketing that takes place inside a business. However, your business is…

4 Tips to Make Your Blog Signup Form Stand Out and Convert Better

If you’re a blogger, you’ve likely heard that building an email list is crucial for your success. By getting readers to commit their email address, you can share your latest updates with them directly and start to build your trust and authority. But it can be difficult to convert visitors into subscribers, especially in today’s…