Mobile applications are taking over the world and smartphones have become standard and sophisticated tools for enterprise. As such, small business owners are turning to mobile solutions for business management. In this mobile revolution, you have to find your ‘right’ audience, reach them accurately, and give them what they are looking for. Harness the power of mobile, as it can do lot for your small business, open up new possibilities, and provide a cost-effective way to reach your potential customers.
Start where you have to first: modify your website if it isn’t competitive enough. Even if your brand sells quality products, if you don’t have a higher-converting website than your competitor, you will lose out on a lot. Power up your presence with a native mobile app that works on iPhone, iPad and Android devices: you don’t want to miss anyone.
Companies are dramatically changing the way they do their business, but many have yet to begin thinking strategically about mobile. Many that are not in the game are not in risk now, but in the long-run, they are risking all that they have. If you are missing mobile; its time to dip in. Here are a few tips to do just that.
1. Mobile Marketing
Today, mobile marketing is gaining importance to small business. The mobile Internet user share is as high as desktop users. Mobile devices, smart phones and tablets are incredibly powerful tools for connecting people. For many small businesses and nonprofits, the power of community and personal connections are central to what they do, and that makes mobile devices a better way to make a contextual connection with present and future customers. Mobile marketing can be done through mobile websites which can be created easily. Also, don’t think of it as another technology to worry about, but a new and profitable way to make timely connections with potential customers.
2. Mobilize Customer Service
When it comes to customer service, convenience is everything. Advantages of smartphone apps can include outstanding customer service and reduced operational cost. Beyond connecting with customers on social media, certain apps can track customer service cases and help business owners to connect with the customers that are most in need of immediate assistance.
Businesses can ask customers to send their feedback, suggested improvements, and ideas via SMS or social media, and they can then respond to pressing issues by sending messages to their text message database, along with Twitter and Facebook, or all at once.
3. Reliable Mobile Payments
Mobile apps are gaining popularity regardless of whether you are an online business or a brick-and-mortar operation, and a mobile payments solution is not something you should be without.
Through secure and reliable mobile payment systems, credit card payments can be made on all iOS and Android devices. According to the National Retail Federation, approximately half of small businessmen will be using mobile payment app within 12 to 18 months.
4. Mobile Health Assessment:
A mobile health check-up is the first order of business for your business. Take time to observe how your competitors use mobile for sales, marketing, customer service, and more. Who are your customers and what benefits do they stand to gain from your going mobile? Once you have assessed and decided what your company and your customers need, you can begin building an appropriate mobilization strategy.
5. Launch An Event App For Business:
Event apps for businesses can make organizers’ lives easier by streamlining management of event logistics as well as monitoring and reporting on actual activity in real time. Also, they can subsequently hone in on future events from data captured within the app, with reduced cost and less need for box office, information staff and printing. These apps can promote business engagement via social media and also potentially reach a younger, tech savvy audience.
6. Stay Trendy
Today customers are more trendy and tethered to their smartphones. As a result of the huge opportunities on the horizon for mobile commerce and mobile advertising, new technologies and services are arriving with surprising frequency. So, stay aware of these developments and revise the present strategy accordingly, as new technologies prove more effective than what you are presently doing.
The power of mobile doesn’t stop with you mobilizing how your reach your customers. It also extends to how you mobilize your own internal operations in your business. So, you literally can operate your small business on the go today, thanks to powerful mobile apps developed with your business in mind.