SEO FAQs: The Basics Answered

The mysterious world of SEO is one that anyone who runs a website knows is hugely important, but they still don’t know the basics of this area. Like many things, once you delve deeper, it can be complicated, but that doesn’t mean that you can’t give yourself a better understanding of it.

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Even if you are planning to hire an agency that offers affordable-SEO services, you should still read up on the key issues involved in this area. So, to give you a helping hand, we will answer some of the most common questions related to SEO.

What is SEO?

An obvious starting point, but a crucial one nevertheless. SEO stands for search engine optimisation and is the process of making your website more visible in the organic search results on popular platforms like Google, Bing and Yahoo. As the internet continues to become more and more dominant, it is crucial that businesses engage in this area to give themselves the edge over competitors.

What is the Difference Between Organic and Paid Results?

We just mentioned organic results, and this essentially refers to the websites that appear on the search engine for free thanks to an algorithm that they use. There are also paid links, which appear separately, and are the ones that companies hand over their cash for in order to appear at the top of the page.

What is Involved in an SEO Strategy?

Everyone takes a slightly different approach to SEO, but there are a few common themes. Creating fresh content is right at the top of the list, along with adding some carefully-chosen keywords, making your website properly and generating links back to your pages.

How Long Does it Take to See Results?

There are a range of factors which impact how quickly you will start to see results including how much content you create, the quality of the content and how well it resonates with your audience. Smaller sites will tend to notice the changes a lot slower than larger ones.

What Are Good Goals to Set?

SEO is not just a numbers game. Sure, you are trying to get more people to visit your website, but you are also aiming to generate more quality traffic of people who are likely to buy your products and services. The goals that you set should be grouped in with your overall marketing approach.

Does SEO Change?

The simple answer is that this is a constantly evolving field with changes happening all the time. That is why it helps so much to have someone on board your business who can keep track of this fast-moving field.

If you didn’t have much understanding of SEO before, hopefully you have a little bit more now so you can come away with more of an idea of what you need to do. After all, this is an important area and one that is only likely to get more crucial in the coming years.

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