Category Archives: Social Media

The Skills That Pay The Bills In The 21st Century

Work, work, work. We spend most of our lives behind a desk, typing away at one thing or another. That’s just the way it is. We all work for one reason or another, even if you’re lucky enough to have an enormous trust fund, it’s likely that you’ve still got some kind of paying role….

Twitter and the NFL: An Unlikely Partnership

Twitter and NFL have announced one of the most unusual partnerships around. Twitter, the social network which boats 800 million users and 308 monthly active users (MAU), has bought the rights to show all Thursday Night Football games of the NFL. The Thursday night market contains 10 games and will be the social media giant’s first leap…

Top Social Media Promotion Trends for 2016

Since it first appeared, social media marketing was an ever evolving thing. Back then the platforms were not stable and social marketing was the most viable marketing strategy. However, tables have turned and today social media is probably among the top 3 (if not the very best) way of utilizing your marketing strategy to its…

Why It’s Important To Integrate Social Media With Your Website

If you’re trying to harness the potential of social media for your business, you need to think about every avenue. One example of this, is how to link it to your website. You probably direct potential customers to your website every day. You’ve got it on documentation, business cards and leaflets. If you can find…

Soccer Wars: The Digital Battleground of China

China has become a modern wild west in the world of football. With the government eyeing football as the next great Chinese success story, European clubs are looking to get in on the action. A recent study revealed a few interesting habits of the Chinese and their soccer preferences, compared to westerners. Bayern Munich were…

The Social Media Marketer’s Holiday Strategy Toolbox

As we approach the middle of November, peak season is in full swing for most brands. If you’re a social marketer working with a company that stands to benefit from the holiday craziness, chances are you’ve been working hard since July to produce evergreen content and solidify seasonal promos for your brand’s holiday strategy. However,…

How to Use Snapchat to Maximize Customer Engagement

It wasn’t too long ago that Snapchat was only meant for sending embarrassing photos between friends. In what has now become commonly known as the “Snapchat Evolution,” the mobile app has grown into a platform that brands are using to engage with their customers 24 hours a day, seven days a week. Fashion and beauty…

A Business Case Study: The Pitfalls of Social Media Marketing

Every business on social media is searching for marketing success, and rightly so, as each post on social media has the potential to viral a company into international fame overnight. Because of this, social media is often the most common practice of sales and marketing that takes place inside a business. However, your business is…

Best Instagram Filters for ‘Boring’ Industries

 Instagram filters can make your company’s snapshots look more professional and certainly not boring. However, if your line of work is considered “boring” by some people, you may be wondering if it’s worthwhile to use Instagram at all. The site is a sure bet for those who work in the travel or animal industries, as…

How Often Should You Change Your Timeline Cover?

As a business marketer, you understand the importance of using social media networks and their tools to your advantage. Sometimes it takes a little creativity, but it’s important to stay on the lookout for ways to use social media to maximize marketing potential for any brand or business that you represent. This is where the…