There are a lot of things that go into running a successful business. Being a business owner can often feel a lot like spinning plates. You’re constantly running between them, trying to stop them from falling and causing a complete disaster. Of course, not matter what you do, you’re never going to be able to pay attention to everything. Fortunately, there are some things that you can afford to pay less attention to than others. However, by the same token, there are also things that, if you’re not careful, can end up dragging your entire business down. One of those things is, undoubtedly, marketing. Marketing is something that you simply can’t afford to ignore. If you can bring in new customers, then your business simply won’t be able to function. If you’re not using your marketing properly, then you could be putting your business at a serious disadvantage. With that in mind, here are some of the ways that your marketing might be letting you down.
Your social media presence
Social media is one of the most important aspects of any business’s marketing at this point. The problem there is that it’s an incredibly new development that revolutionized a lot of digital marketing in a very short space of time. This means that there are plenty of businesses that simply haven’t caught on the to the right way of using social media. You can’t simply use it to advertise to your customers. If you do that, then they’re going to unfollow you very quickly. The point is to use it to connect with them on a deeper, more human level. Engage them with interesting content, make them laugh, reply to their posts. These kinds of things will produce a deep connection than even the best commercial in the world.
SEO used to be an incredibly simple process. Many businesses just filled their websites with keywords as a way of getting around the algorithm that sites like Google used. These days, things are a fair bit more complicated. Now sites that do those kinds of things are blacklisted by Google and end up hidden way down in the rankings. This is definitely a good thing since it creates a much better balance between SEO and well-written content. To make sure that you’re doing the best you can with your SEO then make sure that you enroll in the Gotch SEO Academy. That way you’ll be sure to stay up to date with all of the latest techniques and developments. SEO might seem like something that isn’t that important, but it can be the difference between a successful website and one that ends up hidden away, collecting dust.
A lack of focus
If your marketing isn’t laser focussed towards your targeting customers, then you’re doing it wrong. If you lack focus when it comes to your marketing, then you’re just going to end up wasting huge amounts of time and energy on strategies that aren’t really going to do much good anyway. Stop wasting time marketing to people who are never going to be interested in your business in the first place and start aiming straight for the people who are looking for what you have to offer.
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