One of the best ways to market your mobile app is to use a mobile ad network, such as the appnext mobile advertising network. This type of network can help you make your app profitable. They can promote it through in-app advertising and other ad solutions and can also help you target the right audience.
That being said, although mobile ad networks are highly cost-effective and useful, they are not always free. Therefore, if you are looking for free ways to market your mobile app, the following are three ideas you can try:
1 – Social media – Social media networks can boost your brand awareness, as well as capture the attention of the right users for your app. Social media also allows you to communicate with your users more effectively, and users can easily spread the word about your app by sharing it with their networks. For best effect, selectively target social media platforms that are heavily used by your target audience rather than trying to have a presence on every single one at the expense of a real strategy.
2 – Self-marketing through your app empire – Advertise other applications in your app network through push notifications, internal banners, and links that are incorporated into your apps. By enabling existing users to click through and try your additional apps, you can boost your total downloads.
3 – Give additional benefits to users – Give your loyal users extra benefits. For instance, if it’s a mobile game, offer additional features, bonus levels, and other rewards. Customers love free perks, and this is one way you can start to generate buzz which will ultimately benefit your apps.