Pay-Per-Click (PPC) advertising is one of the most potent forces of online marketing. As more and more people are using internet to find about products and service, the importance of PPC advertising has increased manifold. A number of businesses today are into PPC advertising. However, one thing that we have noticed about the PPC strategy of numerous companies is the lack of thought and application. Various companies are doing PPC just because everyone else is doing it. There is lack of planning on the part of the business owners about where the user should be ‘led’ to after he has clicked on a PPC ad. If you are into PPC advertising, and are struggling to get good ROI, it is time you thoroughly review your whole strategy and incorporate some of below mentioned tips.
Create an Interesting and Persuasive Headline
One of the most common mistakes that online marketers make with PPC is that they create a vague or generic headline that provides little or no value to the users. Therefore, it is not surprising to find that these PPC advertisements generate lesser clicks. Experts are of the opinion that an interesting and persuasive headline plays an important role in determining whether or not an advertisement is clicked. Therefore, they advise marketers to develop a copy which is descriptive, and urges the user to click on it. If you are targeting searches on your brand name, it is prudent to include the name of your company as well.
Feel the Pulse of the Consumers
While it is good to put in the time and the effort in creating a great ad copy, marketers also need to invest their resources into understanding what the users want in the first place. Your great ad will offer little ROI if it is not in sync with what the majority of users are clicking on. Therefore, it is pertinent on your part to do the necessary research through polls, votes, and other platforms of garnering feedback. It might seem tedious at first, but it is definitely a step in the right direction as in the long run, it will provide a greater ROI to you. An efficient SEO services provider will be able to help you with this in Toronto area.
Test a Number of Ads
You will get to know the efficiency of an ad only after knowing how many clicks it has been able to generate for you. Therefore, it is a good idea to create a number of ads and analyze how they work for you. Ideally, you should be looking at creating at least 3 ads and let the networks find the best one that works for you. You can also create a duplicate and change the headline to see if generates more clicks. The bottom line is that you need to put your ads to test and analyze how they perform for you.
Aim at Conversions
A lot of businesses bemoan the fact that while they do get a lot of clicks on their PPC ads, not many of these clicks are converted into sales. Well, this is a reality that you need to brace yourself for; not every user out there will actually make a buying decision after he has clicked on your ad. One way of addressing this problem is to include your USP in the ad; for example, if you deliver your products within a day, include this information in the ad so that users who want their products delivered immediately will click on the ad with the purpose of actually ordering the product.
These were a few PPC tips that can be helpful for you. PPC is one of the most effective tools of online marketing; however, considering the investment involved, it is important to make the most out of it.
Authr Bio: Rahul Pandita has been writing on online marketing and search engine optimization for the last five years.He has been following the changes in the SEO industry keenly, and his in-depth analysis has helped a lot of rookie bloggers and webmasters. When he is not giving the lowdown on the upcoming online marketing trends, he can be found watching war movies and reading Oscar Wilde epithets!