Just about all of us want to get as many visitors as possible to our own web properties. There exist a wide range of techniques for increasing web traffic, but many of them are designed to bring you just a quick spike of random hits that will never stick around or engage with you or your products.
Here are two places you can attract targeted visitors who will actually be interested in what you have to say.
At first, forums might not seem like the best place: how could a group of anonymous people arguing online help you? The answer is all about the subject matter. You will want to seek out niche-specific forums because just about everyone there will already be interested in your topic, and this can be a great way to find new readers. If you write a movie review blog, for example, you want to seek out forums relating to film and entertainment. Sometimes the best ones might be subforums of a larger community.
The content you actually post is very important. First, be sure to avoid starting threads that directly tell people to check out your blog. Instead, you should strive to answer others’ questions and start to establish yourself as an authority on your topic. Once you show people you know what you are talking about, they will naturally want to follow you back to your blog to find out more about what you have to say.
Once you have shown that you are a good contributor to the discussion, you can usually create a forum “signature” including a link to your blog that will display below every post you make.
Commenting on other Blogs
Leaving comments on other blogs in your subject area is another good strategy and functions in a similar manner to forum posting. Taking the time to leave an interesting reaction or observation at the end of a post on a related blog helps build your authority on your topic. Along with the comment, you can leave a link to your site that will be connected to your name. Both the blogger and the other blog readers are likely to click through to your site to see what else you have to offer if they like what you are saying.
As we have seen, a common theme in online promotion is that it is a two-way street. Forum and blog commenting is another example of how it can benefit you to get involved outside of your own blog.
These strategies can be a great way to complement the traffic you get from your regular readers and more direct promotional tactics.