What You Need to Know Before Hiring a Social Media Manager

We’re all well aware of social media’s benefits for your business and the importance of having a social media strategy, but with new platforms popping up around every corner, it’s a challenge to choose the ones that suit your company’s needs. Our time and resources are precious, and keeping up in the social world is a lot easier said than done. All this work can be overwhelming, and if you’re looking for help managing your social media presence, choosing a social media manager can be a daunting task. Before reviewing a candidate, check out the skills that make up the ideal social media manager.

Creative Writing Skills

Everyone is on social media. To succeed, you have to stand out. It takes someone with passion and drive to continue to deliver creative content day after day. Although creative thinking can be improved, it cannot be taught.

Marketing Experience

Marketing roles are becoming more and more data driven. A social media manager needs to be able to analyze data and form a continuous strategy based on that data. It is crucial they understand what the overall goal is and how they can achieve that goal, whether it is overall reach, generating leads, customer care cases, etc. And just like any marketing job, the ideal candidate generates leads and engages with your customers daily using effective and efficient tools.

Communication Skills

Your social media manager will work with others to represent your brand, and with any kind of teamwork, communication is key! They will be in charge of delegating tasks and will serve as the eyes and ears of your organization. Clear and effective communication is equally as important as any of the other skills mentioned. Communication isn’t just talking and telling; it’s also listening. You can’t make everyone happy, but a manager that allows his/her team to air their concerns can keep everyone from getting stressed out or overworked.

Strong Presence on Social Media

This may seem obvious, but it is very important to review candidates’ social media presence before an interview. Check out how often they post, their engagement with followers and what they post. This can tell you their interests, relevancy and the quality of their content. Even if they have a strong presence, it doesn’t mean they can manage your sites successfully. Everyone is an “expert” on social media, so a manager with real experience is key.


The world of social media is fast-paced and ever-changing. Look for someone who has displayed immense growth through previous experience and can learn quickly. Social media managers must be able to take initiative and continue to educate themselves on updates. Whether it’s a new program or platform, you’re paying them to be the first to know.


No matter your audience, people appreciate those who make them laugh. They want to see your business’s personality and social media makes this easy to accomplish. The perfect candidate will understand your humor and add to it, providing entertainment online and in the workplace.

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