Why Your Small Business Should Track Everything

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As a small business owner, one of the best habits you can cultivate if you want your business to be a huge success, is tracking everything.

Tracking is one of the key foundations that help to build a successful business simply because it enables you to see what is working and what needs to change; it shows you where the inefficiencies are and ensures that you’re running your business in the most productive ways possible.

As soon as you start your business, you should start tracking everything from visitors to your website to the efficiency of your employees. Only by doing this can you rise above the competition and go on to greatness.

Not sure where to start? Here are some of the most important things you should be tracking as a small business looking to grow into a big corporation:


Your business would be nothing without your customers. They are what keep the money coming in and stop your business from going under, and as such, you need to do everything you can to make them happy. Tracking them will help you to do this very effectively.

Customer Relationships

Using Customer Relations Management tracking tools, you can keep track of everything from where you acquired leads to who a customer is, what they bought and what they’re interested in. With this information, you can do a much better job of marketing your goods and services to them, and to potential new customers too.

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Your Employees

Your employees are also vital to the success of your business because they are the people who will be dealing with your customers in an effort to keep them happy, which is why you should be using tools like Izenda’s ad hoc reporting to track their work processes. With ad hoc reporting, you can collect data on a single task, so it’s easy to set up tracking for all kinds of things from taking phone calls to inputting data. Doing this will easily show you where employees are being efficient and where there is room for improvement. You can then set your employee’s strong goals, tracking them to see how they do.

Your Website

Every business in this day and age should have a website, but simply having an online presence isn’t enough. You need to leverage your website for the benefit of your business. Using data analytics, you can track the number of visitors to your website; how much time they spent on a particular page; where they’re from; how old they are and much more besides. You can then use this data to improve your content for better retention and more sales; more specifically targeted marketing and creating special offers that really attract the customers.

The Cost of Customer Acquisition

As a small business, every penny counts, so it makes sense to track the cost of acquiring new customers. If you do this, using one of these fantastic customer acquisition apps available, will help you to track how much you’re spending, how effective various campaigns are and where savings can be made.

Are you a small business? Which metrics do you regularly track?

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SWE Staff

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