It’s only become an industry recently, but there’s no denying that Youtube has exploded across the internet. Not just as a hobby or a place for aspiring creatives. As a marketing tool and as a whole business on its own, Youtube is rife with potential. Discovering the content that’s a hit is down to you and your interests. Making a success, however, isn’t as difficult as it seems.
Find your format(s)
One of the best things about Youtube is that it allows people to find and share content of all different varieties. Vlogs. Reviews. Sketches. Whether you’re a comedian, performer or someone who wants to share their views, finding your format is important. It doesn’t necessarily have to be particularly unique, either. Take a look at Casey Neistat, who pairs a rather common use of a GoPro camera on his channel with his unique lifestyle. It’s about finding the formats that fit what you want to do and being consistent in delivery.
Kickstarting the conversation
Youtube isn’t just a place to deliver videos, either. It’s a social platform. Which means that the more buzz there is around content, the more people are likely to follow. So you need to kickstart the conversation. Leave prompts in your video, not just asking people to Like, Share and Subscribe. Ask them questions, let them tell their stories and pick the best ones for your next video. You can also kickstart that conversation by using sites like myfollowersherd to get views and comments on your video.
It’s the exact same if you run a blog: trust is key. Some other words for the kind of trust you need are reliability and legitimacy. Building this for a Youtube channel is much the same as building it for a blog. People will trust your content (if it’s meant to be trustworthy) by interacting with you. By ensuring that you’re not pumping out content when things are quiet but taking the time to create quality content. Most importantly, by knowing when you’re wrong. You need to be able to apologise for your mistakes and correct them.
Collaboration is key
One great way of building legitimacy is by getting others involved with you. By having guests and guest content producers for your channel. Collaborating with others can help you catch their fans as well as demonstrating your own seriousness about your work. Personalities are a big part of Youtubers, so make use of some of the best that are willing to work with you. The channel doesn’t necessarily have to have the same kind of content of you. If you share audiences, that’s where the potential lies. Make sure you follow up by including one another in each other’s marketing plans.
Naturally, the tips above need to paired with content that has a viewership that you have real enthusiasm for. Without those key ingredients, you won’t get see and won’t be able to keep up with it. Pair them with the tips above, however, and you’re a lot more likely to be a Youtube success.
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